From under R$50K to 20× revenue in 18 months
End-to-end Full Service for Calpen, an auto parts group from Minas Gerais with 12 branches and 51 years of history.
The starting point
Calpen, an auto parts group from Minas Gerais with 12 branches and 51 years in business, was making under R$50K a month online and wanted to turn ecommerce into a real channel.
The Tray store needed an overhaul, there was no dedicated team and no technology culture to sustain scale. On top of that, a mix including truck parts and heavy items posed a logistics challenge of its own.
The project phases
Tray overhaul, first hires and training.
Official store, Shopee and migration to the TIMS warehouse.
Two daily pickups on Mercado Livre, automation and an IT team 4× larger.
What changed in 18 months
Today the ecommerce operation outweighs physical branches with years of history, and the technology culture born in this project automated workflows far beyond online. And even with the jump in volume, percentage margin grew slightly.
What we used in this project
“Ecommerce is far more challenging than it looks, but we learned a lot along the way and the direct and indirect impact has been excellent for the whole Calpen group.”
Be the next one.
We start with the assessment: free of charge, with the numbers on the table.