From one state to three, replicating the model that works
Mimo & Cricut, part of the TS2 group: from Espírito Santo to MG, RJ and SP, with an official store and multiple channels led by Mercado Livre.
The starting point
When we started working with Mimo & Cricut, the operation was confined to Espírito Santo, in the TIMS warehouse, with no interstate operation at all.
Limited reach and blocked shipping methods were holding growth back, and the TS2 group didn't yet have an official store.
The project phases
TIMS only, with no interstate operation.
Official Mercado Livre store and shipping methods opened.
Model replicated across MG, RJ and SP.
What changed
Today the operation runs across multiple states and channels, with Mercado Livre as the main one — the result of replicating a business model that works. Mimo, Cricut and TS2 now exceed 120 orders a day and generate several million per month in digital alone.
What we used in this project
“After moving to the São Paulo fulfillment center, I watched our operation double in size.”
Be the next one.
We start with the assessment: free of charge, with the numbers on the table.