Camicado Case · Grupo Renner · Origenow
Case 01 · Amazon + Camicado

Camicado's catalog, unlocked on Amazon

A joint Amazon + Origenow project to expand the catalogs of marketplace sellers — Camicado, part of Grupo Renner, was one of them.

432
active SKUs, up from 112
3,9×
Catalog size
1
Dedicated account manager
Sector
Home & decor
Client
Camicado · Grupo Renner
Channel
Amazon
Practice
Catalog expansion
Start
2025
The challenge

The starting point

Camicado, part of Grupo Renner, is a benchmark in home and decor, but its Amazon catalog was restricted. Listing new items ran into heavy red tape.

Brand registry, ASIN activation and category rules blocked products that were already selling well on the brand's other channels.

Catalog112 active SKUs on Amazon
The barrierBrand registry and ASIN activation
The dataAlready existed on Camicado's other channels
The task force

What our team did

01
Catalog audit

Mapping the items already sold on Camicado's other channels.

02
Registry and unlocking

Brand registry and requirements resolved to open up categories.

03
Proper replication

Product data adapted to Amazon's rules, ASIN by ASIN.

04
Activation and reputation

Items live, first sales and new reviews.

Timeline

The project phases

Assessment
Catalog map

Sellable items and listing barriers mapped.

Task force
Registry and replication

Brand unlocked and product data replicated to Amazon.

Activation
ASINs live

Sales, orders and reviews growing.

The first results

What changed

432
active SKUs, up from 112
+286%
Catalog size
1
Amazon account manager
MetricBeforeAfter
Active SKUs112432
New listingsBlocked by red tapeRepeatable process
RelationshipNo dedicated managerAmazon account manager
ReviewsFewGrowing

Revenue and new orders responded immediately to the expanded catalog, and the account earned dedicated support from the marketplace itself.

Practices applied

What we used in this project

All services →
01
Marketplace Advisory
View service →
02
Omnichannel Full Service
View service →
03
Marketplace Consulting
View service →
What people say about Origenow

“We unlocked our full catalog on Amazon Brazil. Anyone who deals with listings knows the headache.

Débora Calixto · Camicado / Grupo Renner

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