The track Origenow built with TikTok Shop
An official acceleration program for fashion sellers, from the first listing to Diamond status.
The starting point
TikTok Shop wanted a structured path for fashion sellers to go from zero to selling every day, without relying on organic content alone.
Without a clear track, sellers would open a store, post a few products and not know what came next.
How the project unfolded
We worked in record time and took on all partner communication, freeing the TikTok Shop team to focus on seller wellbeing.
The Trilha Fashion site delivered in record time.
Content and interaction adjustments made side by side with TikTok Shop.
Portal and print materials finalized after the revisions.
A Trilha Fashion
Trilha Fashion is the interactive, dynamic portal we built for TikTok Shop: a Brazilian reinterpretation of ByteDance's Asian standard, designed for fashion sellers here.
Visit trilhafashion.com.br →What the program has delivered
Fashion sellers who joined TikTok Shop through the track, from zero to their first listing.
Actively used by the TikTok Shop fashion team to prospect new sellers.
Tutorials, a video library and an events calendar structured by phase, all in one place.
The printed Trilha Fashion playbook
Created with the TikTok Shop team and produced in partnership with the Avez stationery house, to give sellers the same experience online and in person: every phase of the track in print, to leaf through at talks, training sessions and events.
What we used in this project
“Origenow worked alongside our team and Trilha Fashion became the onboarding path for new sellers.”
Take your brand to TikTok Shop.
We start with the assessment: free of charge, with the numbers on the table.